Award in Wellness and Medical Tourism
The Award in Wellness and Medical Tourism MQF Level 4 (36 ECTS)
EU Students
Non-EU Students
African Students
Asian Students
About
The Level 4 Award in Wellness and Medical Tourism is designed for learners looking to enhance their knowledge and skills in the rapidly growing fields of Wellness Tourism, Medical Tourism, and Events Management. This program provides a solid foundation in these interconnected sectors, allowing participants to explore the diverse aspects of wellness travel, medical tourism, and the planning and management of related events. By gaining insights into these dynamic industries, students will develop a comprehensive understanding of both wellness and medical tourism, preparing them for entry-level roles or further academic opportunities in this exciting and expanding field.
The Award in Wellness and Medical Tourism offers students a diverse range of career opportunities in one of the fastest-growing sectors of global tourism. Graduates can pursue roles such as Wellness Resort Manager, Medical Tourism Coordinator, or Spa Manager, overseeing health-focused travel experiences. They can also work as Medical Tourism Facilitators, Health & Wellness Consultants, or Marketing Specialists, helping to connect clients with medical and wellness services. The qualification opens doors for entrepreneurial ventures, such as starting wellness travel agencies or consulting on wellness tourism projects. Students can enter event planning, organizing wellness retreats or health-focused conferences, or specialize as Destination Specialists and Travel Agents in wellness tourism. The award also prepares students for roles in education, research, and health services, including teaching wellness tourism or becoming a Wellness Coach or Holistic Practitioner.
Entry Requirements
- Age Requirement: Applicants must be at least 19 years old.
- Educational Qualifications: Applicants must hold a qualification at MQF/EQF Level 2 or 3, or an equivalent standard.
- English Proficiency: A proficiency in English equivalent to an O-level standard is required.
- Successful applicants will be notified following the evaluation process.
Syllabus
- Award in Introduction to Tourism and Hospitality Industry
- Award in Introduction to Medical Tourism
- Award in Digital Marketing in Medical Tourism
- Award in Introduction to Event Management
- Award in Travel Agency and Tour Operator
- Award in Medical Tourism Facilitator Business
Learning Outcomes
Upon completion of this award, learners will be able to:
- Understand the Tourism Industry: Grasp the structure, scope, and unique features of the tourism and hospitality sectors.
- Market Dynamics: Explain how organizations respond to tourism demand and supply challenges.
- Medical Tourism Insights: Understand the medical tourism market and its growth factors.
- Role of Agencies: Recognize the role of medical tourism agencies in promoting health services.
- Digital Marketing: Apply digital marketing principles to promote medical tourism.
- Key Digital Channels: Identify platforms relevant to international medical services promotion.
- Website Optimization: Develop strategies to enhance website visibility and user experience.
- Patient Communication: Communicate effectively with patients, ensuring clarity on procedures and expectations.
- Legal & Ethical Compliance: Understand legal and ethical standards in medical tourism.
- Marketing Strategies: Create tailored marketing strategies to attract patients and promote services.
STC Higher Education
