BA (Hons) Business Management (Marketing)-Y2
Second year of a 3 year degree
(MQF Level 5)
EU Students
Non-EU Students
African Students
Asian Students
About
This course provides you with the knowledge and understanding of the activities required to manage a business and to ensure that it prospers, in a dynamic global business environment. The course emphasises the role of marketing in underpinning the success of business organisations while placing this role in the context of other business functions such as finance and Human Resource Management. The course will also help you understand the various types of environment within which a business operates. This will involve investigating issues such as the types of competition that a business will face from their rivals, being aware of the role of stakeholders in the operation of a business and considering how changes in society may impact on the market for a product. The content of the course will be delivered using a wide range of approaches and you will be encouraged to use e-learning forums to interact with staff and other students.
You will have the opportunity to advance your ICT skills through the use of application software and digital technologies. The diversity of topic areas covered in the study programme will allow you to develop your own understanding of collective responsibilities as global citizens within local, national, and international communities.
Entry Requirements
For Level 5 entry:
· Level 4 Business/ management award
or
· HNC (Higher National Certificate) level Business- This is equivalent to the first year of a degree Program
Or NCC Diploma in Business Year 1
English Certification–
Wolverhampton English Proficiency Exam – 6.0 with no less than 5.5 in any component
International English Language Testing System (IELTS)– 6.0 with no less than 5.5 in any component
Online Pre-sessional English and Academic Skills –5.0 & 5.5 entry from the University of Wolverhampton
If you have not obtained the correct IELTS / WEPE score for your degree course, you may wish to join one of our online Pre-sessional English & Academic Skills language courses first.
The new online pre-sessional courses will help you to improve and develop your English language and academic skills and will prepare you for your degree programme at the University of Wolverhampton
Test of English as a Foreign Language) TOEFL– 79 overall with no less than 19 in all four skills (reading, writing, listening, speaking)
IGCSE English as a First Language (Cambridge) – Grade C with minimum B2 in all components Supplementary Certifying Statement showing CEFR breakdown must be provided by candidates
International Baccalaureate (IB) Diploma (post 2011) (Standard level) -Pass, grade 5 for English at Standard Level in Language B (English) and Language A (Literature)
International Baccalaureate (IB) Diploma (post 2011) (Higher Level) -Pass, grade 4 for English at Higher Level In Language B (English)
Syllabus
Managing Finance & Accounts
Customer Acquisition and Retention
The Professional Manager & Leadership
Operations and Supply Management
STC Higher Education
